JOrdan women’s collective ‘23

Introducing the Jordan Women’s Collective: a group of eleven women based in Los Angeles, Chicago, and New York who evolve the Jumpman as a logo that is for, with, and by her.

Along with Jordan Brand, the Women’s Collective is leading the charge in championing the contributions women have made in basketball and sneaker culture. From creating safe spaces for conversation to restoration through community, they’re creating an ecosystem of women supporting women.

From N.Y., the collective includes Bianca Richards (licensed esthetician and content creator), Elyse Cox (mental health activist), Jasmine Gonzalez (business strategist) and Shayla Diaz (creator of Shayz Dayz photography). The women from L.A. are Divina Corria (owner and designer of Divine Individual Jewelry), Amiraa Vee (fashion stylist and curator) and Christyna Pourhabib (writer, editor and author of “The First Pair”). And from Chicago, the collective includes Ashley Crowe (nail artist), Chelsea Billingsley (fashion designer), Ayanna Hardy-Fuller (architect and operations administration) and Melissa Co (podcaster, sales manager, photographer and community builder).

“The 2023 Jordan Women’s North America Collective represents the intentionality and will for progress that the Jordan Brand team leads with daily.

These women are incredible additions to the global Jordan Women’s Collective, and I look forward to the ways our team will jointly partner with them to continue expanding the presence and advancement of women in this industry.”

Tonia Jones, Global VP and GM of Women’s at Jordan Brand